Jagermeister's new campaign celebrates the deep and meaningful bonds that are experienced between true friends and brought together through the liqueur. The activity, by The Red Brick Road, aims to highlight the brand’s heritage and its ingredients. In one of the executions, a Jagermeister bottle is frozen within a block of ice. The campaign encompasses outdoor, print, digital and social media. It was created by Matt Davis and Richard Megson. The photographer was James Day.