Jaguar first brand to advertise on world's tallest skyscraper

Jaguar is claiming a first with the Middle East launch of its latest SUV - which involved turning the world's biggest skyscraper into a giant billboard.

Jaguar: the luxury car brand became the first to advertise on the Burj Khalifa
Jaguar: the luxury car brand became the first to advertise on the Burj Khalifa

Jaguar took over Dubai’s Burj Khalifa, the world’s tallest structure at 829m, to launch the F-PACE SUV.

The car brand put on a three-minute light show to celebrate the new vehicle, showing the car driving through Dubai's cityscape. The Burj Khalifa also holds the Guinness record for the world’s largest LED-illuminated façade, making the spectacle an impressive one.

Jaguar Land Rover's managing director for the Middle East and North Africa, Bruce Robertson, said: "Although Jaguar is no stranger to world-firsts, it is still a niche brand manufactured on a relatively small scale, and to this point I am extremely proud of the regional team for turning this into such a spectacular global milestone which no other commercial brand, international or otherwise has managed to accomplish - it will be celebrated for years to come."

Brand: Jaguar

Agency: MEC Global

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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