The initiative, which will be run independently of its parent company, will develop apps and services aimed at delivering better travel and transport experiences.
While there are no confirmed details of what these will be, InMotion's site mentions potential services such as car sharing and on-demand delivery.
A range of cab hailing apps, such as Uber and Gett, have expanded beyond their original purpose into on-demand delivery, with Uber launching its UberRUSH quick delivery service late last year.
A spokesman for JLR said InMotion’s output could include both products featured in the company’s own vehicles, and independent apps available to anyone.
Ideas would be initiated by carrying out in-depth research into emerging travel and transport issues around the world, said JLR.
Once a problem is identified, closed real-world experiments will be carried out which will test multiple approaches, followed by technological development and then a beta launch of the solution to the public. The first services will start trial from next month, and could be fully available within months.
"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally," said group strategy director Adrian Hallmark.
"As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands."