Jaguar Land Rover set to move more accounts into Spark44

Jaguar Land Rover is set to move its UK CRM and retail marketing business to Spark44, the global joint venture agency in which the car manufacturer has a 50 per stake.

Land Rover: launched a campaign on Instagram last week called '#Hibernot2016'
Land Rover: launched a campaign on Instagram last week called '#Hibernot2016'

Lida, the M&C Saatchi shop, picked up the retail marketing account in 2014 having won the CRM business the previous year.

It is understood that the digital account that M&C Saatchi holds will also be moving to Spark44.

The move mirrors Jaguar Land Rover pulling its creative business, handled by Rainey Kelly Campbell Roalfe/Y&R, in-house in April last year.

The social media account handled by We Are Social was moved to Spark44 too.

Last week Land Rover launched a campaign on Instagram called "#Hibernot2016" encouraging people to make the most of the eight hours of daylight we have during winter.

Jaguar Land Rover declined to comment.

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