Jaguar moves social media to Spark44

Jaguar, the luxury car manufacturer, has transitioned its social media business to Spark44 from We Are Social following a review.

Jaguar: the car manufacturer’s UK Twitter page
Jaguar: the car manufacturer’s UK Twitter page

The company called the move a "strategic decision". Spark44, which is part owned by Jaguar's owner Tata, will take on the account in May.

The shop is the communications agency for Jaguar and has handled creative work for the car manufacturer since 2011.

A spokeswoman for Jaguar said: "The strategic decision to transition the Jaguar social media services to Spark44 followed a review of the provision of those services."

Jim Coleman, the managing director at We Are Social, said: "Despite a long relationship of successful award-winning work with Jaguar global and UK, Jaguar Land Rover has chosen to cut costs by moving the work to its in-house agency."

Jaguar and Land Rover merged in 2008 after Tata Motors acquired the businesses from Ford.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More