Jaguar to use Tumblr in F-Type campaign celebrating Britain
Jaguar is placing its new Tumblr channel at the heart of a social media campaign encouraging consumers to celebrate "the best of modern Britain", marking the launch of its F-Type model.
The automotive brand is using the hashtag #YourTurnBritain to drive interest in the F-Type model, a two-seater sports car, with content promoted through Twitter, Facebook, Instagram and its Tumblr channel.
The best posts using the #YourTurnBritain hashtag will be entered to win weekly prizes, as well as four "money can’t buy" F-Type lifestyle experiences.
As part of the campaign, by We Are Social and The Brooklyn Brothers, Jaguar brand ambassadors including England cricketers Graeme Swann and Jimmy Anderson, actor Jamie Campbell-Bower and designer Alice Temperley have been filmed giving an insight into their view of modern Britain.
The campaign will also be incorporated into above-the-line activity.
Ken Forbes, Jaguar’s UK marketing director, said: "#YourTurnBritain is an opportunity to celebrate all things British, iconic and of the moment, which is how we consider the F-Type – a symbol of great British success. We are delighted with the campaign and wish everyone who participates in the #YourTurnBritain contest the very best of luck."
What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).