Jam lands Wickes social media brief

Wickes, the home-improvement retailer, has appointed the Engine-owned Jam to handle its social media account.

Wickes: has strengthened its relationship with Engine
Wickes: has strengthened its relationship with Engine

The retailer began a review of its account in November last year as it looks to increase its online business and the untapped home-improvement space in social media.

Last year, the brand shifted its focus from in-store activity to promote its catalogues and online services.

The appointment strengthens Engine's relationship with Wickes. The retailer appointed Partners Andrews Aldridge to its direct marketing business in February last year.

Wickes currently works with the design agency Libertine and MWO, the advertising incumbent, which created the strapline: "Wickes. It's got our name on it."

In a recent campaign voiced by the actor Timothy Spall, Wickes positioned itself as a one-stop shop for doors.

Wickes appointed Carat to its media planning and buying account at the end of 2011.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).