Jam lands Wickes social media brief

Wickes, the home-improvement retailer, has appointed the Engine-owned Jam to handle its social media account.

Wickes: has strengthened its relationship with Engine
Wickes: has strengthened its relationship with Engine

The retailer began a review of its account in November last year as it looks to increase its online business and the untapped home-improvement space in social media.

Last year, the brand shifted its focus from in-store activity to promote its catalogues and online services.

The appointment strengthens Engine's relationship with Wickes. The retailer appointed Partners Andrews Aldridge to its direct marketing business in February last year.

Wickes currently works with the design agency Libertine and MWO, the advertising incumbent, which created the strapline: "Wickes. It's got our name on it."

In a recent campaign voiced by the actor Timothy Spall, Wickes positioned itself as a one-stop shop for doors.

Wickes appointed Carat to its media planning and buying account at the end of 2011.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More