Jam picks up Mr Bean mobile brief

Jam, the Engine agency, has landed the task of turning Mr Bean into a comedy star on mobile plaforms.

Jam picks up Mr Bean mobile brief

Endemol’s Tiger Aspect Productions has appointed Jam to create a series of mobile apps for Rowan Atkinson’s hapless character.

Over two years, Jam will also launch a series of Mr Bean-themed interactive games aimed at children. The brief coincides with increased investment in Engine’s mobile offering. Run by Jam’s head of mobile,

Dan Beasley, Engine is investing in an expanded mobile unit that will focus on the creation of native apps, HTML social mobile campaigns and mobile training and strategy initiatives.

Debbie Klein, the chief executive of Engine UK, said: "Mobile is becoming an ever-greater part of Engine’s offering. We’re conscious about investing in new areas and are proud to be able to offer high-quality mobile expertise to both new and existing clients."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More