Jam scoops Tesco Mobile social task

Tesco Mobile has appointed Jam to handle its social media business.

Tesco Mobile: Jam will handle social media
Tesco Mobile: Jam will handle social media

The Engine-owned shop picked up the account after a pitch and replaces We Are Social on the business.

It will be responsible for Tesco Mobile’s UK social media strategy and will manage the network’s online communities.

Tesco Mobile’s relationship with its ad agency, The Red Brick Road, is unaffected by the appointment.

In addition, Tesco Mobile has hired the Engine-owned PR agency MHP to handle its press office and consumer-facing campaign activity.

Jamie Kenny, the chief strategy officer at Jam, said: "This is an exciting opportunity for Tesco Mobile to bring PR and social media together to drive engagement with the brand."

Last year, Tesco Mobile overtook O2 to become the mobile phone provider most recommended by UK consumers, according to the European Net Promoter benchmarks survey.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).