James Corden fails to impress Apple in comic ad for music service

James Corden stars in the latest Apple ad promoting the tech giant's new music service by dressing up as some of the world's biggest music icons.

In the two-minute video, the British comedian, famed for Carpool Karaoke videos on YouTube, pitches his idea for an Apple Music commercial to a panel of nonplussed executives.

When his original pitch of "me giving birth to Justin Bieber giving birth to Anthony Kiedis giving birth to a phone" falls flat, Corden asks the panel to imagine him as David Bowie, Guns N' Roses guitarist Slash and the Spice Girls. The ad cuts to shots of Corden dressed as the stars in their heyday.

When Corden imagines himself as Pharrell, the video cuts to him next to the real Pharrell Williams, who tells Corden to "stop".

When these suggestions also receive short shrift, Corden’s ideas become increasingly more elaborate and ridiculous, such as when he pitches diving into water filled with apples.

Hearing Corden’s ideas are Apple Music's head of global consumer marketing Bozoma Saint John, its senior vice-president of internet software and services Eddy Cue and Beats co-founder Jimmy Iovine.

The ad debuted during last night’s Emmy Awards coverage in the US and was subsequently published on YouTube. 

The Corden tie-up comes after Apple Music confirmed it has commissioned 16 episodes of Carpool Karaoke from The Late Late Show With James Corden. But, according to reports, Corden will not take part in the Apple Music episodes.

Apple Music is hoping to catch up to rival Spotify, which has 39 million worldwide users compared to Apple’s 17 million.

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