Jamie Oliver's food chain in hunt for advertising agency

Be the first to comment
Jamie’s Italian: high-street chain has hired Oystercatchers
Jamie’s Italian: high-street chain has hired Oystercatchers

Jamie Oliver's high-street restaurant chain, Jamie's Italian, has appointed Oystercatchers to oversee the hiring of its first advertising agency.

The intermediary has already approached agencies to invite them to pitch for what is understood to be a national brief promoting the chain. Oystercatchers was not available for comment.

Jamie’s Italian is positioned as an "authentic, affordable Italian restaurant" and has launched ambitious expansion plans. Established as a rival to Carluccio’s, also backed by a celebrity chef, Antonio Carluccio, Jamie’s Italian has more than 30 restaurants in its national chain and is expanding globally.

Oliver and the Italian chef Gennaro Contaldo founded Jamie’s Italian in Oxford in 2008. Oliver worked with Contaldo at London’s Neal Street Restaurant in the early 90s.

As well as the UK chain, Jamie’s Italian has restaurants in Australia, Dubai, Ireland, Russia, Singapore and Turkey.

Since ending his long-term relationship with Sainsbury’s in 2011, Oliver’s commercial deals have included devising a "deli-inspired" lunchtime range of food with Boots and starring in a Philips ad campaign for its HomeCooker range.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Premier League gives lion a makeover as it waves goodbye to Barclays
Share

1 Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

Just published