VCCP has created a spot for Jammie Dodgers that launched during ITV's Britain's Got Talent.
A series of ads will pit the Jammie, Toffee and Choccie Dodger monkeys against each other in a music battle.
Viewers will be directed to the Dodgers website to view each monkey’s full music video and vote for their favourite performance.
The work was written by Rob Ganguly and art directed by Andrew Aradipiotis. It was directed by Roderick Fenske through Hungry Man.