Japanese company plans 'first ad on the moon' with Pocari Sweat drink can

Japanese company Otsuka Pharmaceutical plans to place a capsule in the shape of one of its soft drinks cans on the surface of the moon next year.

Moon shot: Pocari Sweat drink can could become the first ad on the lunar surface
Moon shot: Pocari Sweat drink can could become the first ad on the lunar surface

Otsuka claims it will transport a capsule that looks like a can of its Pocari Sweat drink, 200,000 miles to the surface of the moon..

The mission will use a Falcon 9 rocket, which will set off in October 2015.

The "lunar dream capsule project" will place the titanium capsule on the moon using a Falcon 9 rocket, which is being developed by the private space company SpaceX. Otsuka is working with American company Astrobotic Technology on the project.

The capsule will contain some Pocari Sweat drink in powder form, as well as disks inscribed with the "dreams" of children in Asia who have submitted messages.

A video released by Otsuka Pharmaceutical claims the capsule is being designed to last for at least 30 years on the moon.

An Otsuka member of staff says: "There's been a discovery of water molecules on the moon, so it would make sense to deliver the Pocari Blue, the brand colour originally inspired by the colour of water. You probably have never seen any blue used in the bodies of rockets or satellites.

"Bringing the colour pigments into space is quite challenging."

If successful, Otsuka could achieve the first privately launched landing on the moon.

Otsuka did not respond to requests for comment before publication.

The company, which makes medicines as well as drinks, performed a similar stunt in 2001 with the Pocari Sweat brand, when it created the first high-definition commercial in space featuring two cosmonauts drinking Pocari Sweat.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published