Japanese couples get shrink-wrapped for Condomania ads

Young Japanese couples get their kit off, before being inserted into see-through plastic futon bags, adopting weird embraces, being vacuum-packed and then snapped by Japanese photographer Hal - all in the name of an ad to promote condom brand Condomania.

  • Condomania: Embraced Couple

    Condomania: Embraced Couple

  • Condomania: Heart Couple

    Condomania: Heart Couple

  • Condomania: Tattoo Couple

    Condomania: Tattoo Couple

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If the posters haven’t quite sated your appetite for watching Japanese people getting wrapped in plastic, here is an in-depth video about the making of the campaign.

Client: Takatsugu Negishi, Sea Road International

Brand: Condomania

Agency: Ogilvy & Mather Japan

Creatives: Ajab Samrai, Ricardo Adolfo, Federico Garcia, Paul Matheson, Junkichi Tatsuki

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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