JCDecaux hires ex-BAA ad chief Juan Perez as director of retail

JCDecaux, the outdoor media owner, has appointed Juan Perez, former head of advertising and sponsorship at Heathrow Airport-owner BAA, as its director of retail, replacing Steve Arnold.

 Juan Perez: appointed director of retail at JCDecaux
Juan Perez: appointed director of retail at JCDecaux

In his new role, Perez will be responsible for developing JCDecaux's retail portfolio in shopping centres and supermarkets, and managing relationships with landlords.

He will report to Helena Kavanagh, the incoming managing director of street furniture.

Prior to joining JCDecaux Perez was responsible for managing the outdoor advertising concession at BAA's airports as head of advertising and sponsorship between July 2007 and April 2012.

Between December 2006 and June 2007, he worked on various consultancy initiatives with a number of out-of-home companies.

Perez joined the marketing team at Maiden Outdoor (which became Titan and then was bought by JCDecaux in early 2010) in September 1994, and became marketing director in July 2004.

Jeremy Male, chief executive, JCDecaux UK & Northern Europe, said: "We have worked closely with Juan over the years and he has a wealth of experience of our industry.

"Juan's appointment will strengthen our retail team as we continue to invest in our products and our people in this increasingly important part of our business.

Arnold is understood to have departed JCDecaux a month ago to leave the media industry.

JCDecaux has also made a number of changes to its sales team, including promoting Glenn Iceton, business director on GroupM business, to the new position of group business director responsible for Posterscope and its associated agencies.

Iceton replaced former business director Dan Robinson who left JCDecaux to join Facebook.

Following Iceton's promotion, Oliver Murray, group head of GroupM, has been promoted to the position of business director and will take overall responsibility of the GroupM team.

Charlie Jeffries, a planning director at MPG Media Contacts, has joined JCDecaux as group head of GroupM, replacing Murray.

Dallas Wiles, business director across Publicis Groupe and IPG agencies and Kinetic direct clients, has been promoted to group business director. He will continue to have the same responsibilities.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published