JCDecaux launches Twitter book club on digital screens

JCDecaux has launched a Twitter-driven book club to connect with commuters and use its digital screens in stations to enhance commuters' journeys.

JC Decaux: launches @RailBookClub at rail stations around the UK
JC Decaux: launches @RailBookClub at rail stations around the UK

The @RailBookClub account has been live for six weeks and has around 1,600 followers. The account retweets book recommendations from its community of commuters.

From today (29 August), selected recommendations will begin appearing on JCDecaux's Transvision digital screens at stations nationwide at regular intervals.

The book club was launched following research conducted by JCDecaux that found that 81 per cent of commuters read every week, 38 per cent of those using an e-reader.

The account will also run #BookClubShorts competitions, inviting followers to rewrite their favourite novel in a tweet, for the chance to win a book voucher.

Paul Carolan, the commercial director of JCDecaux, said: "If you're wondering what book to read next, then @Railbookclub is for you.

"Our 'Connected Commuter' research showed rail passengers love books, with the vast majority reading during their commute, so launching @Railbookclub and linking it to our digital screens in stations was a natural step."

Recent recommendations include the thriller 'Gone Girl' and the young adult hit 'The Hunger Games'.

Carolan said: "This new book club community is part of our strategy to bring content to our screens that enhances the passenger journey, building communities though people's passions and providing a daily source of inspiration for the rail audience.

"We'd like to become the go-to book club for commuters, with the potential to publish daily extracts of books on our screens in the future."


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).