JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

JCDecaux: partners with Hachette UK for its commuter book club
JCDecaux: partners with Hachette UK for its commuter book club

JCDecaux’s @RailBookClub scheme broadcasts book reviews and recommendations, sourced through Twitter, on digital screens in train stations across the UK. The out-of-home media owner launched the club in July 2013. Book publisher Hachette UK is its first partner.

The partnership will have the pair working together to create content for the club. It will give JCDecaux access to signed publications, limited edition manuscripts and other collateral to offer commuters, followers and clients through digital media.

The company will also gain access to authors such as Martina Cole, Jill Mansell and Cressida Cowell for events such as live Q&As, book readings and other one-off events.

Paul Carolan, commercial director of JCDecaux, said: "Working together with the Hachette UK group of publishers, we can create fantastic campaigns to link dynamic digital content with social media.

"We will also be working with Hachette to bring big author engagement to the rail audience, including live Twitter Q&As, live book readings, and special events."

Damian Horner, brand development director of Hachette UK, said: "This kind of multi-media partnership is the future of book marketing. We are glad that Hachette is at the forefront of finding news way of engaging with readers."

 

 

 

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published