JCDecaux sales restructure creates focus on outdoor advocacy

LONDON - JCDecaux has split its sales division, dividing operations into trading and agency planning as part of an effort to to attract more advertisers to outdoor advertising.

Spencer Berwin, group sales director at JCDecaux, said that the restructure was the first of a series of changes designed to attract more advertisers to use outdoor more often.

The agency planning division will build relationships with agencies and provide advice on the structure of outdoor campaigns and the role of outdoor within a media schedule.

The role of director of agency planning has been given to current associate director David Lambert, who has previously worked at BBJ and Manning Gottlieb OMD.

Direct relationships with advertisers will be handled by newly appointed director of client planning Yoko de Souza, who was previously associate sales director.

The trading division will be headed by Daemon Brown, who has been promoted from associate director. The division's focus is on long-term deals and maximising the value of the company's inventory.

The two divisions will be overseen by Jamie Lindsay, director of national sales.

Berwin said that the aim is to drive outdoor's share of the advertising market above 10%. According to the Outdoor Advertising Association the medium's share in 2004 was 9.26%.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published