JCDecaux warns of Brexit delays to London bus shelter project

JCDecaux has said the UK's vote to leave the European Union may impact further on the already delayed rollout of London's new digital bus shelter screens.

JCDecaux: new bus shelters have been installed in London's Oxford Street
JCDecaux: new bus shelters have been installed in London's Oxford Street

Shares in the world’s biggest outdoor advertising company fell by 7.5% this morning after it cited uncertainty around the Brexit vote leading JCDecaux to review the number of screens it is deploying in the UK capital.

JCDecaux cited concerns over Brexit in its third quarter results today, reporting a 3.4% in organic revenue growth – far less than the 10.5% it reported in Q1.

However, the UK remains JCDecaux’s highest organic growth region for the first half of 2016 at 18.5%  far above total organic revenue of 6.6% for H1. 

JCDecaux won the Transport for London bus shelter contract last year and is tasked with installing 1,000 84-inch dynamic HC screens – claimed to be the world’s biggest rollout of digital street furniture.

It had already warned in May that at the beginning of April only 20 screens had been installed, instead of the planned amount of 300.

Clear Channel had previous held the TfL bus shelter account since 2005.

Regarding the London digital rollout, JCDecaux said in a statement: "Given the uncertainty surrounding the impact of the Brexit decision on the UK economy and advertising revenue, we are reviewing the number of screens we are deploying until we can evaluate the economic conditions and have improved visibility.

"We are confident that the increase in the key central locations like Oxford Street (Europe’s busiest shopping street) where we already operate 44 screens and other important retail zones such as Kensington and Chelsea will partly compensate."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published