JD Wetherspoon in rejig as chief exits

JD Wetherspoon commercial director Suzanne Baker has quit the pub chain after more than 13 years. She does not have a job to go to.

The company, which is not replacing Baker directly, will divide her responsibilities among other members of management.

It has also hired its first senior marketer, Ed Aspel, who joins in the role of head of marketing from rival Yates, where he was sales director with board-level responsibility for marketing.

Baker joined JD Wetherspoon in 1992. She sat on the company's board and had overall control for food, distribution, marketing and commercial activities.

JD Wetherspoon's marketing has traditionally been focused on activity within its 650-strong pub portfolio, but Aspel's recruitment could see it embark on a wider communications strategy.

In the company's most recent results, for 2004-05, sales for the year increased by £22.7m to £809.9m, a rise of 3%, though pre-tax profits were down 15% to £46.1m.

The chain has being trying to cut costs across the business, both at head office and across its pubs.

JD Wetherspoon was one of the first national chains to pre-empt an expected ban on smoking in pubs. Chairman Tim Martin has been at the forefront of the campaign and has introduced a total embargo on smoking in 49 pubs nationwide.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published