Jean Claude Van Damme's most epic ads

Campaign takes a look at the actor Jean Claude Van Damme's greatest ads.

Jean Claude Van Damme: stars in 'the baker' for GoDaddy
Jean Claude Van Damme: stars in 'the baker' for GoDaddy

Action film stars who made their name in the 1980s have no trouble finding roles these days, as long as they are willing to play to their ironic appeal.

None have done this better in commercials than Jean Claude Van Damme, who has swapped earnestly taking out legions of villains in movies for flexing his muscles (from Brussels) with knowing grin.

Campaign takes a look at some of the actor’s finest work for brands.

GoDaddy "the baker"

Agency | Deutsch New York

Copywriter | James Cowie

Art director | Richard Kolopeaua

Director | Steve Miller

Production company | Radical Media

Sony Pictures "DVD amnesty"

Agency: Iris Sydney

Copywriters | Jasun Vare/Tom Hoskins

Art director | Tom Hoskins

Virgin Mobile (France)

Advertising Agency | Hémisphère Droit

Art director | Etienne Batard

Copywriter | Christophe Lafont

Production Company | Quad Productions

Directors | Éric Tolédano and Olivier Nakache

Volvo Trucks "the epic split"

Agency | Forsman & Bodenfors

Copywriters | Bjorn Engstrom and Martin Ringqvist

Art directors | Anders Eklind and Sophia Lindholm

Director | Andreas Nilsson

Production company | Folke Film

Coors Light "frozen"

Agency | VCCP

Copywriter | Charlie Hurst

Art director | Eddie Fisher

Director | Simon Cole

Production company | HSI

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published