Peter Schweitzer, the president and chief executive of J. Walter
Thompson, has named Bob Jeffrey as the president of JWT North America.
The appointment lines Jeffrey up as 64-year-old Schweitzer's
The North American role was held by Schweitzer before his promotion in
January to worldwide chief executive following the departure of Chris
Jeffrey, who was the president of the network's New York office, will
now oversee the North American region and guide business development
He will retain responsibility for JWT New York where he will remain
Jeffrey, 47, has served as president of JWT New York since April
Jeffrey was the managing director of the San Francisco office of Lowe &
Partners for two years. Before this, he was the founder and president of
Goldsmith/ Jeffrey, a creative boutique acquired by Lowe in 1996.
'Bob Jeffrey has compiled a superlative record of growth and success at
JWT New York, building one of the strongest management teams in the
industry while expanding our service offerings in digital branding and
content development. I'm confident he will bring the same energy and
innovation to his new post,' Schweitzer said.
JWT North America comprises seven principal offices and 25 service
offices across the US and Canada. Billings grew by 20 per cent in 2000
to top dollars 4.7 billion and JWT currently ranks as the second-largest
advertising network in the US.
Mary Baglivo remains the chief operating officer of JWT North America
and the global business director on the Pfizer account.
The news coincides with the management shake-up in JWT's London office
with the arrival at the start of this month of the new chief executive,
Simon Bolton, from FCB San Francisco.