Jennelle Tilling, KFC, Yum Brands

Jennelle Tilling

KFC, Yum Brands

Global chief marketing and innovation officer

After racking up 13 consecutive quarters of sales growth and uniting 125 countries around the iconic "It’s finger lickin’ good" tagline, Tilling has much to celebrate. KFC’s 2016 innovations include the fried chicken and pizza Chizza and spicy-tasting Zinger Stacker burger. KFC also built cult-like social media popularity using Snapchat. Tilling says the brand will continue to focus on digital marketing and infiltrating global pop culture.

Share your congratulations and connect with Jennelle Tilling here  

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More