Craigen, who has worked at the UK agency for nearly 22 years, and for the past seven as its sole executive creative director, is set to become the lead creative for DDB’s Team Blue, the division that runs the global VW business.
DDB UK is in the process of drawing up a brief for a replacement executive creative director and is in talks with headhunters.
Among Craigen's creative highlights from his time at DDB UK are 2005's "singin' in the rain" for VW, 2007's "squeezy" for Marmite and 2008's "Wallace & Gromit" for Harvey Nichols.
Last year, he was invited to be a member of the jury for the Art Directors Club's 90th annual awards – the only British creative to be included. He was a foreman of the D&AD Awards in 2010.
Craigen joined BMP DDB in 1990 from Bates Dorland. He was promoted to deputy creative director in October 2001 and to joint creative director, alongside Ewan Paterson and under Larry Barker, the following May. Since Paterson’s departure in 2004, he has been in sole charge of the creative department.