Jeremy Hunt takes media and Olympics role in new government

LONDON - Jeremy Hunt has been appointed as culture, Olympics, media and sport secretary in the new coalition government formed between the Conservatives and the Liberal Democrats.

Hunt: answer to ITV's problems?
Hunt: answer to ITV's problems?

Hunt was the natural choice from Conservative ranks, given he has occupied the role of shadow culture, media and sport secretary since July 2007.

The new government has added responsibility for the Olympics to the post, giving Hunt a bigger brief than his Labour predecessor Ben Bradshaw.

ITV will be on tenterhooks to see if Hunt keeps his word to remove the Contract Rights Renewal (CRR) mechanism following today's ruling by the Competition Commission to keep the contract in place.

Speaking at the ISBA conference in March, Hunt said "We think CRR is wrong and we would want to get it removed as soon as possible."

Speaking to Campaign last month, Hunt outlined the Tories' case for cutting the COI budget. He said: "The Government has for too long been using public money to advertise its own agenda. This simply should not be the case, and that is why we have said that we will cut the COI budget. However, there are areas where advertising is vital, and we would not change this."

However, Hunt did also say a Conservative government would support the ad industry and especially local media. "A revitalised sector where advertisers can operate across multiple platforms in one locality will provide a real boost to the industry," he said.

 

 

 

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).