Jeremy Kyle signs up to his first consumer brand ads

Horseracing TV channel Racing UK has recruited talkshow host Jeremy Kyle to front a marketing campaign to encourage people to subscribe to watch its coverage of the Cheltenham Festival.

Jeremy Kyle in Racing UK's television ad
Jeremy Kyle in Racing UK's television ad

It is the first time Kyle, who is famous for his eponymous, confrontational daytime TV talkshow, has endorsed a consumer brand.

Kyle said: "I am not going to put my name to anything and everything but racing is different. Apart from our kids, racing is mine and [his wife] Carla’s number one passion."

He is featured in a range of Racing UK marketing including TV and press ads and direct mail.

The festival, in which Kyle hopes to have a couple of his horses running, runs from 10 to 13 March. He will also appear as a pundit on Racing UK during the four days.

Racing UK’s director of marketing, Clive Cottrell said: "Jeremy has had countless offers to work with other brands but Racing UK appealed as we’re a well-known and respected organization, which returns all its profits to the sport."


Recommended

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More