Jerome Lemaire Reckitt Benckiser UK

Jerome Lemaire

Reckitt Benckiser UK

Marketing director

Lemaire controls an array of brands at one of the UK’s biggest advertisers, making his job challenging. Highlights this year include campaigns for dishwasher-detergent brand Finish that broke from tried-and-tested formats. An avid social-media consumer, he says: "I like to know what is going on across the social platforms because it feeds into our understanding of how we reach out to consumers."

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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