Jersey Tourism is talking to London agencies about its £3.5
million pan-European through-the-line account.
The incumbent agency TBWA/GGT's contract ends in December 2001.
The review of all marketing communications follows the completion of an
18-month brand development project by the WPP-owned consultancy Coley
As part of this exercise, Jersey was repositioned with a "Find your own
island" theme which will continue into 2002.
A Jersey Tourism spokesman confirmed that the marketing team has visited
London this week to talk to a number of agencies but refused to name
them. The team is also speaking to local agencies on the island.
One of the options under consideration is to keep all work under the WPP
roof by appointing OgilvyOne, which is hotly tipped to handle the
business because of its WPP connection with CPB. The spokesman confirmed
that Jersey Tourism is talking to OgilvyOne but said no decision has
He added: "While the guys in the marketing department are interested in
looking at the WPP group and there is a potential synergy, we are still
looking at other options. One thing CPB has done is to encourage us to
think in a brave way and not necessarily to take the traditional
MediaCom handles media buying and it is understood media will be looked
at as part of the overall review of communications.
"We expect to finalise all the agency relationships within a month, in
time to get everything ready for next year," the spokesman said.