Jicwebs goes full-time to deal with online ad fraud and brand safety

Jicwebs has launched itself as a full-time operating limited company helmed by Richard Foan, who has left ABC after 33 years to focus on Jicwebs as its executive chairman.

Foan (left) and Hansford
Foan (left) and Hansford

The role of executive chairman is newly created. Foan has been involved with Jicwebs since its inception.

"Although we’ve already established a strong base, tackling the issues facing digital advertising requires dedicated resource and full-time attention, which is now feasible with the extra investment and support of the key trade bodies and subscribers," Foan said.

The decision to make Jicwebs a full-time operation is a response to the ongoing brand safety problems faced by online advertisers as well as the proliferation of online ad fraud

Also joining the Jicwebs team is Susan Hansford, who has been named senior business development manager. Hansford was most recently a consultant with B2B digital marketing platform ProFundCom and, prior to that, was senior business development manager for Microsoft.

In her new post, Hansford is responsible for supporting companies that have signed up to the certification process for Jicwebs’ anti-fraud, brand safety and viewability initiatives.

Currently, 37 companies have been certified through independent audit with a further 23 signed up to undergo the process.

Jicwebs is owned by four trade bodies: the Association of Online Publishers, the Internet Advertising Bureau UK, the Incorporated Society of British Advertisers, and the IPA (Institute of Practitioners in Advertising).

Tomorrow Jicwebs will be hosting a town hall on "Building trust in digital advertising" to debate these issues and share what is being doing to address them. 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).