Jigsaw appoints Publicis to creative brief

Jigsaw, the British fashion retailer, has appointed Publicis London to its ad account.

Jigsaw…appointed agency for the first time
Jigsaw…appointed agency for the first time

The move came after a pitch process overseen by Jigsaw's chief executive, Des Swan.

It marks the first time that the brand has appointed an agency to its advertising. Previously, Jigsaw's in-house creative team was responsible for handling its marketing, which generally consisted of press, digital and outdoor activity.

Last year, the brand rolled out a press campaign with images shot by Bryan Adams, the Canadian rock star who pursues a sideline as a fashion photographer.

Publicis London's first task for Jigsaw will be to handle an integrated advertising campaign to promote the retailer's autumn/winter collection later this year. The agency will also be responsible for all in-store activation activity.

Last summer, Jigsaw appointed Eden, the media agency launched by Adam & Eve and the7stars, to handle its comms planning and media buying account.