Jim Beam awards UK media account to ZenithOptimedia

LONDON - Beam Global Spirits & Wine has consolidated its UK media planning and buying into ZenithOptimedia.

The agency picked up the £4m account after a lengthy review process conducted by Beam's new UK management team.

The review follows the joint acquisition of Allied Domecq brands by Beam's parent company, Fortune Brands, and Pernod Ricard.

ZenithOptimedia recently lost its hold on the Allied brands acquired by Pernod Ricard after a consolidation into Vizeum.

However, the Beam win means it will add media planning and buying for the Jim Beam brand and the Maker's Mark brand to its Courvoisier, Teacher's and Laphroaig business.

Planning and buying for Jim Beam was previously with Mediaedge:cia, while Maker's Mark did not previously have a UK media agency.

Beam's creative and direct marketing are also being
consolidated into Publicis Groupe in the UK. However, Beam is still looking at its media requirements in overseas markets.

Mark Waugh, the deputy managing director of ZenithOptimedia, said: "To support fantastic household names like Teacher's, as well as launch Beam's existing US power brands like Maker's Mark into the UK makes for a great blend of work."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).