A senior McCann-Erickson executive, tipped as a possible future
boss of the global network, is being posted to London as part of a
worldwide management reshuffle.
Jim Heekin will take over as director of McCanns for Europe, Africa and
the Middle East - the network’s largest region - succeeding Michael
Sennott, who returns to the US to become vice-chairman and director of
client services for the McCann world group of companies.
The appointment of Heekin, 48, who is at present the president of
McCanns in North America, has come as a surprise to network managers in
Europe who had expected Sennott’s job to go to David Warden, the UK
agency group chairman.
Instead, Warden, 49, will report to Heekin while adding the area
directorship of Eastern Europe to his responsibilities.
The move is being seen as part of efforts to broaden Heekin’s management
experience in readiness for the time he may succeed John Dooner as the
McCanns worldwide chairman.
Dooner is expected to vacate the chairmanship within the next four years
to take over from Phil Geier as head of Interpublic, McCanns’ parent