Jim Hytner takes global helm at Initiative

Initiative, the Interpublic media network, has appointed Jim Hytner as its worldwide chief executive.

Jim Hytner: Initiative chief
Jim Hytner: Initiative chief

He replaces Richard Beaven, who is leaving the network after four years at the helm.

Hytner moves across from the sister network Universal McCann, where he is the president of the G14 group.

Initiative’s global headquarters will also move from New York to London, where Hytner is based. He will start his new role in mid-March.

Beaven, who joined in 2006 as the chief executive of Initiative North America and was promoted to worldwide chief in 2008, is stepping down to pursue opportunities in documentary photography. He will remain Initiative’s chairman until the end of this year.

Hytner will also oversee Initiative’s North American operations, assuming responsibilities from the current regional president, Tim Spengler, who steps up into the position of global chief executive at IPG’s Magnaglobal.

Hytner will be succeeded by Guy Beach, the global chief operating officer of UM.

Hytner said: "Initiative has developed significantly as a network. I will be looking to build on this, refining Initiative’s positioning and approach in line with what I’ve learned in my years as a client and as an agency executive."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).