Jim Thornton to leave TBWA for Mother role

Jim Thornton, the joint creative director on TBWA GGT Simons Palmer’s flagship pounds 80 million NatWest account, is quitting the agency to take on a senior role at Mother.

Jim Thornton, the joint creative director on TBWA GGT Simons

Palmer’s flagship pounds 80 million NatWest account, is quitting the

agency to take on a senior role at Mother.



Thornton will work across a range of accounts at Mother which are likely

to include recent wins such as HFC Bank’s launch of Marbles and the

Whitbread Hoegaarden beer business. His role will focus on client

relationships as much as creative output.



Robert Saville, the founder of Mother, said: ’Jim is a brilliant

all-round thinker. He’s one of the few people who can think a problem

right through, starting with the client’s perspective and going right

through to a creative solution.’



TBWA GGT Communications unveiled its first major above- and

below-the-line campaign for NatWest in June. The ads use unusual

animation and graphics in an attempt to persuade customers to

re-evaluate the NatWest brand.



It is not known whether TBWA will replace Thornton with another creative

to work with his creative partner Christine Jones on the NatWest

account.



There have been press reports recently that the bank is cutting back its

advertising and marketing spends in an effort to increase profit margins

ready for a sell-off.



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