Jimmy Choo looks for digital agency

Jimmy Choo, the high-fashion shoe brand favoured by the likes of Elle Macpherson and Victoria Beckham, has kicked off a search for a digital agency.

The shoe-maker has approached an undisclosed number of digital agencies with a web-build brief, which will expand to include consultancy and analysis following the launch. The process is being handled directly by the client.

The website relaunch follows the sale of the company to TowerBrook Capital Partners in February this year in a deal worth £185 million.

Under the terms of the deal, the Jimmy Choo founder, Tamara Mellon, continues to oversee the company's creative direction.

Jimmy Choo now operates 60 stores worldwide. Last year, it sold approximately 210,000 pairs of shoes.

In December last year, Marks & Spencer was forced to destroy thousands of handbags after Jimmy Choo threatened the retailer with legal action. M&S agreed a cash settlement and withdrew a £9.50 handbag after Jimmy Choo argued that it resembled its £495 Cosmo silk bag.