JLS on the run in latest O2 Priority Tickets campaign

Boy band JLS are the latest act to get O2's 'The Walk' treatment in a 60-second 3D ad that will break in cinemas tonight and during 'The X Factor' on TV tomorrow.

The campaign promotes the band's forthcoming spring tour and the ability O2 customers have to get priority tickets to the shows.

It includes radio promotions with Global Radio and Bauer stations that include song tagging and scripts voiced by JLS.

Digital activity will include homepage takeovers of YouTube and MSN, as well as a Twitter chase that will take place in tour cities between 2 and 5 September.

Clues sent via Twitter will help fans to track down prizes, with one lucky fan in each city winning a meet-and-greet opportunity with the band.

Sally Cowdry, marketing and consumer director at O2, said: "This latest O2 campaign continues our tradition of finding new and innovative ways of working with top artists, to highlight the benefits of Priority Tickets to our customers. It also shows the breadth of music that our Priority Tickets provide access to."

The campaign was developed by VCCP, Drum and pd3, with media buying by ZenithOptimedia and below-the-line communications by AIS.

The film was conceived by VCCP and directed by Jesse Peretz for production company RSA. The creative director was Darren Bailes and the art directors were Kieran Knight and Veryan Prigg.

Acts shown in previous 'The Walk' ads include Gorillaz, Foo Fighters and Jon Bon Jovi.

O2 customers can get tickets 48 hours before general release from 9am on Wednesday 7 September, by texting JLS to 2020 or visiting o2priority.co.uk/JLS.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published