Jo Bacon joins MTV in marketing role

Jo Bacon, the former business director at Rainey Kelly Campbell Roalfe/Y&R, has joined MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity.

Bacon: joins MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity
Bacon: joins MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity

In her new role, Bacon will be responsible for developing and driving the on- and off-air creative for the MTV Networks UK and Ireland's ten channels, including the MTV-branded channels, Viva and VH1.

Bacon's appointment follows the promotion in February last year of Kerry Taylor to senior vice-president and director of television for the UK, Ireland and Australia.

At RKCR/Y&R, Bacon had responsibility for its BBC advertising business, including the 2012 Olympics campaigns and the launch of BBC iPlayer.

Taylor said: "Jo is an outstanding TV marketing executive with a stellar reputation for creative thinking and for delivering cut-through multi-platform campaigns that appeal to youth audiences."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).