Jo Hagger joins AAR to oversee digital

Jo Hagger, the former chief integration officer and managing director of Glue Isobar, has joined the intermediary AAR to lead its digital practice.

Jo Hagger: joins AAR
Jo Hagger: joins AAR

Hagger, who had worked at Glue for more than 10 years before stepping down in August last year, replaces Gavin Marshall. He left AAR to join SABMiller as its global head of digital resource.

One of the original members of the Glue team, Hagger had previously worked at the digital agency Deepend and at NTL.

Hagger will work on developing AAR's digital services to agencies and clients. She joins an AAR team that includes the managing director, Paul Phillips, and five business directors responsible for various industry sectors.

Kerry Glazer, the chief executive of AAR, said: "Jo has unique credentials for the role given her extensive experience in the digital space, coupled with her agency senior management, new-business and marketing expertise."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published