Joanna Baldwin, a managing partner at Publicis and head of its
international business, is leaving the agency to lead a new-business
drive at Bates Europe.
She will end her 14-year link with Publicis in June to join the Bates
network, where she replaces Kate Robertson, who left at the end of last
year to set up a London office for Germany’s Scholz & Friends.
The arrival of Baldwin, who will report to Jean de Yturbe, the Bates
Europe chairman, follows the network’s recent capture of the pounds 100
million SEAT pan-European account and an assignment to promote Center
Parcs in Belgium, Germany and Holland, backed by a reported budget of
pounds 15 million.
’Bates has become a different animal since its demerger and I think what
is being offered is a real and interesting challenge,’ she said.
Baldwin is regarded as one of Publicis’s most efficient administrators,
but it is thought that her failure to land the chief executive’s job,
which went to Richard Hytner last year, may have influenced her decision
Rick Bendel, the Publicis London agency chairman, said: ’It’s a
fantastic opportunity for Joanna and one for which she is ideally