Jobsite spoofs farcical behaviour of The Apprentice candidates

"In business I'm like a baboon, if you lock me up in a cage I get angry and start to throw my faeces around," says one candidate.

The outrageous and fatuous statements made by candidates in The Apprentice are sent up in this short film that aims to warn young job seekers away from the tactics used in the BBC TV show.

‘The Advantage’ campaign is supported by a microsite ( and comes as drops TV advertising as part of a strategy of targeting millennials through digital media.


Client: Sophie Relf, marketing director at Jobsite

Agency: Seven

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).