Jobsite unveils pounds 4m advertising blitz

Jobsite, the new recruitment dotcom, is bombarding London and the South-east with a pounds 4 million press, postcard and poster campaign encouraging young professionals to quit their jobs and trade up the career ladder.

Jobsite, the new recruitment dotcom, is bombarding London and the

South-east with a pounds 4 million press, postcard and poster campaign

encouraging young professionals to quit their jobs and trade up the

career ladder.



Springer & Jacoby International has created a range of outdoor media

executions designed to puncture traditional ideas of corporate loyalty

in a mischievious manner.



The ads, which break on Monday, include a poster of Prince Charles with

the words, ’How long do you want to wait to become the boss?’.

Ready-written resignation postcards will be distributed around the

capital and flyers will be attached to parked cars reading ’Dear Traffic

Warden. We can offer you 13,000 jobs daily that people won’t hate you

for.’



Ads will also run in press such as Business Weekly, Management Today and

Private Eye. The executions all feature the orange-and-blue Jobsite

livery and the endline ’Jobsite.co.uk: The fast way to a better

job’.



A parallel campaign, also created by Springer & Jacoby, is launching in

the trade press, emphasising the recruitment potential offered by

Jobsite.



’There are a lot of recruitment sites out there and so it’s twice as

important to make an impact,’ Stefan Schmidt, the creative director at

Springer & Jacoby, said. ’The tone of these ads tells you something

about the brand and the people behind it. They’re young, fresh and

talented.’



The Jobsite marketing director, Chris Newson, believes humour will allow

the ads to compete for attention with the more expensive TV campaigns of

other websites. ’By shouting loud we can double the effectiveness of our

budget,’ he said.



The ads were designed by Simon Hawes and art directed by Tony Hector and

Thomas Chudalla. Media planning and buying is carried out through CIA

Medianetwork.



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