John Ayling & Associates hires Talon for outdoor

John Ayling & Associates (JAA), the independent media planning and buying agency, has hired Talon as its outdoor agency, ending its relationship with Posterscope.

John Ayling: the chairman and managing director of JAA
John Ayling: the chairman and managing director of JAA

JAA hired Talon after identifying synergies between the two companies, following a competitive pitch process involving Rapport. Posterscope chose not to repitch for the business.

Although the partnership will officially begin on 1 January 2014, Talon will start working with the agency on its clients’ plans for next year straight away. JAA’s clients include Macmillan Cancer Support and King of Shaves.

JAA has worked with Posterscope since 2009.

John Ayling, the chairman and managing director of JAA, said: "We were highly impressed by the very experienced senior team and account group put forward by Talon. There is a strong synergy between our client base and Talon’s ambition and we are looking forward to a very hands-on relationship."

Talon, which is led by the chief executive Eric Newnham, has been growing in size since last year and took over the planning and buying of Omnicom Media Group agencies from Posterscope at the beginning of April 2013.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published