John Ayling & Associates takes media account for Honey Monster comeback

John Ayling & Associates has won the £1 million account for Sugar Puffs and Harvest Cheweee owner Halo Foods, following a pitch against MediaCom.

Honey Monster: set for a comeback after media account win by John Ayling & Associates
Honey Monster: set for a comeback after media account win by John Ayling & Associates

In February,  The Gate London won the creative account for the FMCG brand, which also includes Monster Puffs and Honey Waffles, in a final shoot out against Bray Leino.

A television campaign featuring the Honey Monster will break this summer, targeting seven- to ten-year-old boys and their mothers.

Founder John Ayling, said: "We’re delighted to be working on one of advertising’s truly iconic brands, and pleased that Halo Foods saw the benefits of our transparency, strong strategic thinking and agility."

Halo Foods has not run any high-profile advertising since 2010, when Rainey Kelly Campbell Roalfe/Y&R handled the creative account.

In 2010, Rainey Kelly Campbell Roalfe/Y&R was appointed to handle the advertising account for the Sugar Puffs brands with Arena BLM taking the media planning and buying business after a pitch run by Agency Insight, although both accounts are understood to have been dormant for some time.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published