John Ayling secures Millennium Product job without a pitch

John Ayling & Associates has been appointed to handle the media planning and buying for Millennium Products, an initiative launched by the Design Council to identify innovative and forward-thinking products for the 21st century.

John Ayling & Associates has been appointed to handle the media

planning and buying for Millennium Products, an initiative launched by

the Design Council to identify innovative and forward-thinking products

for the 21st century.



The work for the project, believed to be backed by as much as pounds 4

million in the two years leading up to 2000, has been written by Tony

Brignull and art directed by Cathy Heng through the creative

consultancy, White Door. Aylings won the media task without a pitch.



The creative work takes the form of a call for submissions from

designers and inventors from all walks of life, and acts as a branding

campaign for the concept. Press work will break nationally this

weekend.



Millennium Products was launched in September by Tony Blair, and aims to

find the ’2,000 most exciting products in Britain’. There will be four

selection rounds reviewed by a panel of 50 which includes John Hegarty,

creative director of Bartle Bogle Hegarty, Simon Bullimore, managing

director of Mars, Stephen Hawking and Germaine Greer.



Selected products will feature the Millennium Products marque and will

be showcased in regional and international exhibitions and at the

Greenwich Millennium Experience.



The Design Council chairman, John Sorrell, believes that abroad, the UK

is more famous for its castles, cricket and countryside than for its

products. It is hoped that the fruits of Millennium Products will alter

that perspective.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).