John Cherry joins Fallon creative directors

Fallon has further boosted its creative department with the appointment of the Mother creative John Cherry to its team of creative directors.

Cherry: worked on Mother's Stella Artois business
Cherry: worked on Mother's Stella Artois business

Cherry, who most recently worked on Mother's Stella Artois business, joins Fallon as one of its six creative heads operating in a group system, with the creative director and new partner Augusto Sola overseeing briefs.

The hiring follows the appointment of Gui Borchert as a creative director and Goodby, Silverstein & Partners' Matt Groves to the new role of director of digital and integration in September.

Cherry was one of the art directors and writers on the Stella 4% "smooth originals" campaign, which won a Cannes Lion in 2009.

He started his career at Kesselskramer and moved in 2001 to Wieden & Kennedy, where he worked on Nike, Revlon and Diet Coke. After a brief spell at Kesselskramer Amsterdam, he returned to W&K in 2002 and wrote the award-winning Honda "sense" campaign in 2004.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).