John Lewis' 'Buster the Boxer' becomes brand's most shared Christmas ad

John Lewis' latest Christmas ad, "Buster the Boxer", today became the retailer's most shared ad of all time.

Buster: the star of this year's John Lewis ad for Christmas
Buster: the star of this year's John Lewis ad for Christmas

"Buster the Boxer" hit 1.76 million shares on social media as of 1pm today, according to the latest figures from Unruly. 

It means "Buster the boxer" has overtaken last year’s "Man on the moon", the 2015 festive ad for John Lewis, which has been shared 1.67 million times to date. 

However, the ad still has some way to go to become the most shared Christmas ad of time. German supermarket Edeka currently holds that title as last year’s "#HeimKommen", which features an elderly man who tricks his family into believing he has committed suicide in order to bring them together.

Top 10 most shared Christmas ads of all-time*

  1. Edeka: "#Heimkommen" (2015) – 3,984,010 shares
  2. Universal: "Minions movie  – Minions Go Caroling" (2014) – 3,849,214 shares
  3. WestJet: "Real-time giving" (2013) – 2,221,976 shares
  4. Kmart: "Show your Joe" (2013) – 1,857,872 shares
  5. John Lewis: "Buster the boxer" (2016) - 1,763,878 shares
  6. John Lewis: "Man on the moon" (2015) – 1,672,666 shares
  7. John Lewis: "The bear and the hare" 2013 – 1,226,467 shares
  8. Sainsbury’s: "Mog’s Christmas calamity" (2015) – 1,072,251 shares
  9. John Lewis: "Monty the penguin" (2014) – 1,012,605 shares
  10. Sainsbury’s: "Christmas is for sharing" 2014 – 771,387 shares

* according to Unruly as of 1pm today (14 November 2016).

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).