John Lewis' 'Buster the Boxer' outdoes 'Man on the moon' in views

John Lewis' bouncing dog ad has earned three times more YouTube and Facebook views after 24 hours than last year's "Man on the moon".

John Lewis' 'Buster the Boxer' outdoes 'Man on the moon' in views

"Man on the moon" had 8.8 million views on YouTube and Facebook this time last year. "Buster" has had 28.5 million.

Shares appear to be a key driver – "Buster" has already been shared more than "Man in the moon" was over the length of last year’s campaign.

The first 24 hours have also seen the brand mentioned 230,000 times on Twitter compared to 103,000 last year.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More