John Lewis Christmas ad tops YouTube's global leaderboard

John Lewis' Christmas ad featuring Buster, the trampolining dog, has been named the world's biggest Christmas ad, according to YouTube.

John Lewis Christmas ad tops YouTube's global leaderboard

The top three ads in the global list are all British, with Burberry and Sainsbury’s second and third respectively.

However, Sainsbury’s festive ad "The greatest gift" was the most popular with the British audience, according to the Google-owned video giant. 

The rankings are determined by an algorithm that includes paid views, organic views and how much of a video people watched.

David Black, managing director of branding at Google, said: "More brands than ever are making Christmas ads that users love. Now, the likes of H&M, Burberry, Coca-Cola and even Heathrow Airport are joining John Lewis and Sainsbury’s and performing brilliantly this year.

"Here in the UK, Sainsbury’s quintessentially British commercial, playing on our love of stop-motion animation, has captured the public’s imagination. It’s great to see UK brands leading the way with Christmas ads, and exciting to see American, Brazilian and German brands tapping into this opportunity to put themselves at the heart of a global cultural moment every year."

YouTube's top ten Christmas ads of 2016 in the UK:

1. Sainsbury's "The greatest gift" by Abbott Mead Vickers BBDO

2. John Lewis "Buster the Boxer" by Adam & Eve/DDB

3. Marks & Spencer "Christmas with love from Mrs Claus" by Rainey Kelly Campbell Roalfe/Y&R

4. Waitrose "Home for Christmas" by Adam & Eve/DDB

5. Burberry "The tale of Thomas Burberry"

6. Very.co.uk "Get more out of giving" by St Luke's

7. Asda "Big dilemma" by Saatchi & Saatchi London

8. Argos "Christmas yetis" by CHI & Partners

9. Aldi "Kevin the carrot" by McCann UK

10. Boots "The gift of beauty" by Mother London

YouTube's global top ten:

1. John Lewis "Buster the Boxer" by Adam & Eve/DDB

2. Sainsbury's "The greatest gift" by Abbott Mead Vickers BBDO

3. Burberry "The tale of Thomas Burberry"

4.  Edeka "Zeitschenken" by Jung von Matt

5.  Coca-Cola "Neste Natal, agradeça com Coca-Cola"

6.  Apple "Frankie’s holiday"

7. Marks & Spencer 2016 "Christmas with love from Mrs Claus" by Rainey Kelly Campbell Roalfe/Y&R

8. H&M "Come together" by Adam & Eve/DDB

9. Temptations "Keep them busy" by Adam & Eve/DDB

10. Heathrow Airport "Coming home for Christmas" by Havas London

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).