John Lewis Christmas ad: what Twitter makes of 'the bear and the hare'

As ever, the release of the latest John Lewis Christmas TV ad had sent the nation into overdrive.

John Lewis: 'the bear and the hare'
John Lewis: 'the bear and the hare'

The animated spot, "the bear and the hare", returns to the classic John Lewis theme of finding the perfect gift for someone you love. As with previous years, the campaign has provoked a huge response on Twitter - below we take a look at some of the views.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).